Are you an innovator who thinks outside the box?
Successful businesses rely heavily on marketing to stay ahead of competition. As a marketer, you’ll create value – for business and consumers. You’ll learn to understand the complex needs and desires of consumers; and how to position business offerings so they’re desirable.
The Campus College Diploma of Marketing is uniquely structured to unleash your natural marketing flair. You’ll learn about identifying market opportunities; consumer behaviour; the world of e-marketing; integrated communications; structuring marketing plans; conducting research and implementing marketing activities.
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|Unit #||Title||Benchmarked to|
|Unit 1||Identify and evaluate marketing opportunities||BSBMKG501|
Title: Identify and evaluate marketing opportunities
The ability to identify and effectively evaluate marketing opportunities can help your company get ahead of its competition. This unit will provide you with the skills and knowledge to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. This unit is highly relevant for business owners or individuals working in a supervisory or management marketing or advertising role.
Benchmarked to BSBMKG501
|Unit 2||Establish and adjust the marketing mix||BSBMKG502|
Title: Establish and adjust the marketing mix
There are numerous ways to market a business. Effective businesses are built on a foundation of numerous marketing and sales channels. Optimising this marketing mix to ensure you’re getting the right clients at the right price, in a sustainable manner is necessary for ongoing success. This unit will provide you with the skills and knowledge to determine the optimum marketing mix for a business through analysis of interrelated marketing components. This unit is highly relevant for professionals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation.
Benchmarked to BSBMKG502
|Unit 3||Manage budgets and financial plans||BSBFIM501|
Title: Manage budgets and financial plans
As the saying goes, “If you fail to plan, you plan to fail.” Organisations rely on budgets to plan and operate effectively. This unit will provide you with the skills and knowledge to undertake financial management within an organisation. It includes planning and implementing financial management approaches, supporting team members whose role involves aspects of financial operations, monitoring and controlling finances and reviewing and evaluating effectiveness of financial management processes. This unit is highly relevant for managers in a wide range of organisations and sectors who have responsibility for ensuring that financial resources are used effectively and are managed in line with financial objectives of the team and organisation.
Benchmarked to BSBFIM501
|Unit 4||Plan market research||BSBMKG506|
Title: Plan market research
Only the market knows what it needs and wants. Many good businesses have invested in ideas they thought would take the world by storm, only to find that the marketplace wasn’t ready. Market research is a crucial tool that businesses can utilise to test and affirm relevant data. This unit will provide you with the skills and knowledge to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan. This unit is highly relevant for individuals in an organisation who conduct market research planning at a managerial level.
Benchmarked to BSBMKG506
|Unit 5||Interpret market trends and developments||BSBMKG507|
Title: Interpret market trends and developments
The only constant is change! Market conditions are constantly evolving and changing. Predicting and adapting to these changes allows businesses stay relevant and ahead of their competition. This unit will provide you with the skills and knowledge to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. This unit is highly relevant for business owners and marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance, and to interpret new and emerging trends when forecasting future business needs.
Benchmarked to BSBMKG507
|Unit 6||Manage personal work priorities and professional development||BSBWOR501|
Title: Manage personal work priorities and professional development
One of the key qualities of successful people is their ability to manage time and resources effectively. This unit will provide you with the skills and knowledge required to create systems and processes to organise information and prioritise tasks. This unit is highly relevant for individuals working in managerial positions who have excellent organisational skills and are role models in their work environment.
Benchmarked to BSBWOR501
|Unit 7||Implement and monitor marketing activities||BSBMKG514|
Title: Implement and monitor marketing activities
How do you know if your marketing plan needs adjustments? How do you know which marketing activities are producing results, and which are not? These – and many more questions – can only be answered when marketing activities are effectively implemented and monitored. This unit will provide you with the skills and knowledge to apply and observe marketing plan objectives and action necessary improvements. This unit is highly relevant for business owners or managers who lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness.
Benchmarked to BSBMKG514
|Unit 8||Plan e-marketing communications||BSBMKG510|
Title: Plan e-marketing communications
In today’s growing digital landscape, e-marketing communications are an integral part of business operations. This unit will provide you with the skills and knowledge to research, prepare and evaluate an e-marketing plan that integrates electronic communications and website marketing to support marketing objectives. This unit is highly relevant for business owners and professionals working in a variety of roles who are responsible for planning and delivering electronic marketing campaigns to customers.
Benchmarked to BSBMKG510
A Benchmarked Course is a non-accredited qualification, mapped to its government accredited counterpart. Coursework and course material is the same as the accredited version. As such, learners participate in similar learning experience and have the opportunity to acquire similar outcomes.
A Benchmarked Course provides learners the option to study a course similar to a government accredited program, for a small fraction of the cost. This makes it an ideal option for personal development; professional development; and career development in industries where government accredited qualifications are not required by statutory regulation.
Campus courses are delivered online, with assessments conducted via multiple choice. Courses and Units may also contain optional practical assessments, which may be undertaken at additional cost. Practical assessments add substantial value to the learner experience and are identified on the Statement of Academic Record.
Campus courses come packed with some high quality free programs that are extremely relevant to modern learners and those seeking career advancement. All Campus courses, units and specialisations are companioned with the Super Learner and Career Edge programs. The Super Learner program has been developed to assist learners get the most out of their educational experience, using findings from leading global research to show learners better ways to grow your mind, to study and retain information, and to manage your time while staying on track with your goals. The Career Edge program assists those seeking to maximise their career opportunities and set themselves apart.
Campus believes in the philosophy of lifelong learning. To support this philosophy, Campus courses, units and specialisations come with free annual training credits. The number of free credits provided depends on the program/s undertaken and how the credits are applied by the student – the more they are used, the more they are supplied!
Campus courses do not have time limits or other constraints. Students are free to engage in their learning entirely at their own pace (assuming they meet their tuition obligations). Campus also supplies its students with free annual training credits in support of its lifelong learning philosophy (the number of free credits provided depends on the course undertaken and how they are utilised).
Campus courses and units come pre-packaged with two (2) assessments per unit. This is to maintain academic rigour in the assessment process. If a student fails an assessment, they can undertake a second assessment free of charge (using the second assessment credit). If a student fails the same unit assessment again, they are required to purchase assessment credit to undertake further assessment for the same unit.
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